A recent study by Turkish artificial intelligence firm Citelens has unveiled that Google’s AI Overviews utilize distinctly different sources when addressing identical business inquiries in Turkish versus English. This finding underscores the necessity for brands to develop language-specific AI visibility strategies. By examining 444 business-related questions posed in both languages, the study revealed a minimal overlap of only 22% in the domains cited by Google’s AI for Turkish and English responses. This suggests that brands that are prominent in one language may not necessarily achieve the same level of visibility in another.
The research also highlighted that AI Overviews were generated for English queries 96% of the time, slightly higher than the 94% for Turkish queries. Although the difference in response availability was marginal, the sources selected by AI systems varied significantly based on language and regional market context. This indicates that businesses aiming to capture the Turkish market cannot depend solely on their English-language digital presence to gain visibility in AI-driven results presented in Turkish.
To improve visibility in Turkish AI outcomes, the study suggests that local content, regional authority sources, and language-specific optimization strategies are becoming increasingly vital. As AI platforms continue to evolve in determining which information to recommend, brands need to adapt their strategies accordingly. Citelens emphasizes the importance of approaching Generative Engine Optimization (GEO) distinctly for each language and market, rather than relying on English results as a universal benchmark.
The methodology employed in the study involved comparing AI-generated responses using varied country and language settings, analyzing source domains from hundreds of queries. The results highlight that AI visibility is increasingly becoming a localized challenge. Businesses must adopt tailored strategies to enhance their presence across different languages and regions, particularly as the influence of AI grows in shaping digital landscapes.
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